Meta Ads MCP
A Model Context Protocol (MCP) server for interacting with Meta Ads. Analyze, manage and optimize Meta advertising campaigns through an AI interface. Use an LLM to retrieve performance data, visualize ad creatives, and provide strategic insights for your ads on Facebook, Instagram, and other Meta platforms.
DISCLAIMER: This is an unofficial third-party tool and is not associated with, endorsed by, or affiliated with Meta in any way. This project is maintained independently and uses Meta's public APIs according to their terms of service. Meta, Facebook, Instagram, and other Meta brand names are trademarks of their respective owners.
mcp-name: co.pipeboard/meta-ads-mcp
Community & Support
- Discord. Join the community.
- Email Support. Email us for support.
Table of Contents
- 🚀 Getting started with Remote MCP (Recommended for Marketers)
- Local Installation (Technical Users Only)
- Features
- Configuration
- Available MCP Tools
- Licensing
- Privacy and Security
- Testing
- Troubleshooting
Getting started with Remote MCP (Recommended)
The fastest and most reliable way to get started is to 🚀 Get started with our Meta Ads Remote MCP. Our cloud service uses streamable HTTP transport for reliable, scalable access to Meta Ads data. No technical setup required - just connect and start analyzing your ad campaigns with AI!
For Claude Pro/Max Users
- Go to claude.ai/settings/integrations (requires Claude Pro or Max)
- Click "Add Integration" and enter:
- Name: "Pipeboard Meta Ads" (or any name you prefer)
- Integration URL:
https://mcp.pipeboard.co/meta-ads-mcp
- Click "Connect" next to the integration and follow the prompts to:
- Login to Pipeboard
- Connect your Facebook Ads account
That's it! You can now ask Claude to analyze your Meta ad campaigns, get performance insights, and manage your advertising.
Advanced: Direct Token Authentication (Claude)
For direct token-based authentication without the interactive flow, use this URL format when adding the integration:
https://mcp.pipeboard.co/meta-ads-mcp?token=YOUR_PIPEBOARD_TOKEN
Get your token at pipeboard.co/api-tokens.
For Cursor Users
Add the following to your ~/.cursor/mcp.json. Once you enable the remote MCP, click on "Needs login" to finish the login process.
{
"mcpServers": {
"meta-ads-remote": {
"url": "https://mcp.pipeboard.co/meta-ads-mcp"
}
}
}
Advanced: Direct Token Authentication (Cursor)
If you prefer to authenticate without the interactive login flow, you can include your Pipeboard API token directly in the URL:
{
"mcpServers": {
"meta-ads-remote": {
"url": "https://mcp.pipeboard.co/meta-ads-mcp?token=YOUR_PIPEBOARD_TOKEN"
}
}
}
Get your token at pipeboard.co/api-tokens.
For Other MCP Clients
Use the Remote MCP URL: https://mcp.pipeboard.co/meta-ads-mcp
📖 Get detailed setup instructions for your AI client here
Advanced: Direct Token Authentication (Other Clients)
For MCP clients that support token-based authentication, you can append your Pipeboard API token to the URL:
https://mcp.pipeboard.co/meta-ads-mcp?token=YOUR_PIPEBOARD_TOKEN
This bypasses the interactive login flow and authenticates immediately. Get your token at pipeboard.co/api-tokens.
Local Installation (Advanced Technical Users Only)
🚀 We strongly recommend using Remote MCP instead - it's faster, more reliable, and requires no technical setup.
Meta Ads MCP also supports a local streamable HTTP transport, allowing you to run it as a standalone HTTP API for web applications and custom integrations. See Streamable HTTP Setup Guide for complete instructions.
Features
- AI-Powered Campaign Analysis: Let your favorite LLM analyze your campaigns and provide actionable insights on performance
- Strategic Recommendations: Receive data-backed suggestions for optimizing ad spend, targeting, and creative content
- Automated Monitoring: Ask any MCP-compatible LLM to track performance metrics and alert you about significant changes
- Budget Optimization: Get recommendations for reallocating budget to better-performing ad sets
- Creative Improvement: Receive feedback on ad copy, imagery, and calls-to-action
- Dynamic Creative Testing: Easy API for both simple ads (single headline/description) and advanced A/B testing (multiple headlines/descriptions)
- Campaign Management: Request changes to campaigns, ad sets, and ads (all changes require explicit confirmation)
- Cross-Platform Integration: Works with Facebook, Instagram, and all Meta ad platforms
- Universal LLM Support: Compatible with any MCP client including Claude Desktop, Cursor, Cherry Studio, and more
- Enhanced Search: Generic search function includes page searching when queries mention "page" or "pages"
- Simple Authentication: Easy setup with secure OAuth authentication
- Cross-Platform Support: Works on Windows, macOS, and Linux
Configuration
Remote MCP (Recommended)
✨ Get started with Remote MCP here - no technical setup required! Just connect your Facebook Ads account and start asking AI to analyze your campaigns.
Local Installation (Advanced Technical Users)
For advanced users who need to self-host, the package can be installed from source. Local installations require creating your own Meta Developer App. We recommend using Remote MCP for a simpler experience.
Available MCP Tools
-
mcp_meta_ads_get_ad_accounts- Get ad accounts accessible by a user
- Inputs:
access_token(optional): Meta API access token (will use cached token if not provided)user_id: Meta user ID or "me" for the current userlimit: Maximum number of accounts to return (default: 200)
- Returns: List of accessible ad accounts with their details
-
mcp_meta_ads_get_account_info- Get detailed information about a specific ad account
- Inputs:
access_token(optional): Meta API access token (will use cached token if not provided)account_id: Meta Ads account ID (format: act_XXXXXXXXX)
- Returns: Detailed information about the specified account
-
mcp_meta_ads_get_account_pages- Get pages associated with a Meta Ads account
- Inputs:
access_token(optional): Meta API access token (will use cached token if not provided)account_id: Meta Ads account ID (format: act_XXXXXXXXX) or "me" for the current user's pages
- Returns: List of pages associated with the account, useful for ad creation and management
-
mcp_meta_ads_get_campaigns- Get campaigns for a Meta Ads account with optional filtering
- Inputs:
access_token(optional): Meta API access token (will use cached token if not provided)account_id: Meta Ads account ID (format: act_XXXXXXXXX)limit: Maximum number of campaigns to return (default: 10)status_filter: Filter by status (empty for all, or 'ACTIVE', 'PAUSED', etc.)
- Returns: List of campaigns matching the criteria
-
mcp_meta_ads_get_campaign_details- Get detailed information about a specific campaign
- Inputs:
access_token(optional): Meta API access token (will use cached token if not provided)campaign_id: Meta Ads campaign ID
- Returns: Detailed information about the specified campaign
-
mcp_meta_ads_create_campaign-
Create a new campaign in a Meta Ads account
-
Inputs:
-
access_token(optional): Meta API access token (will use cached token if not provided) -
account_id: Meta Ads account ID (format: act_XXXXXXXXX) -
name: Campaign name -
objective: Campaign objective (ODAX, outcome-based). Must be one of:OUTCOME_AWARENESSOUTCOME_TRAFFICOUTCOME_ENGAGEMENTOUTCOME_LEADSOUTCOME_SALESOUTCOME_APP_PROMOTION
Note: Legacy objectives such as
BRAND_AWARENESS,LINK_CLICKS,CONVERSIONS,APP_INSTALLS, etc. are no longer valid for new campaigns and will cause a 400 error. Use the outcome-based values above. Common mappings:BRAND_AWARENESS→OUTCOME_AWARENESSREACH→OUTCOME_AWARENESSLINK_CLICKS,TRAFFIC→OUTCOME_TRAFFICPOST_ENGAGEMENT,PAGE_LIKES,EVENT_RESPONSES,VIDEO_VIEWS→OUTCOME_ENGAGEMENTLEAD_GENERATION→OUTCOME_LEADSCONVERSIONS,CATALOG_SALES,MESSAGES(sales-focused flows) →OUTCOME_SALESAPP_INSTALLS→OUTCOME_APP_PROMOTION
-
status: Initial campaign status (default: PAUSED) -
special_ad_categories: List of special ad categories if applicable -
daily_budget: Daily budget in account currency (in cents) -
lifetime_budget: Lifetime budget in account currency (in cents) -
bid_strategy: Bid strategy. Must be one of:LOWEST_COST_WITHOUT_CAP,LOWEST_COST_WITH_BID_CAP,COST_CAP,LOWEST_COST_WITH_MIN_ROAS.
-
-
Returns: Confirmation with new campaign details
-
Example:
{ "name": "2025 - Bedroom Furniture - Awareness", "account_id": "act_123456789012345", "objective": "OUTCOME_AWARENESS", "special_ad_categories": [], "status": "PAUSED", "buying_type": "AUCTION", "bid_strategy": "LOWEST_COST_WITHOUT_CAP", "daily_budget": 10000 }
-
-
mcp_meta_ads_get_adsets- Get ad sets for a Meta Ads account with optional filtering by campaign
- Inputs:
access_token(optional): Meta API access token (will use cached token if not provided)account_id: Meta Ads account ID (format: act_XXXXXXXXX)limit: Maximum number of ad sets to return (default: 10)campaign_id: Optional campaign ID to filter by
- Returns: List of ad sets matching the criteria
-
mcp_meta_ads_get_adset_details- Get detailed information about a specific ad set
- Inputs:
access_token(optional): Meta API access token (will use cached token if not provided)adset_id: Meta Ads ad set ID
- Returns: Detailed information about the specified ad set
-
mcp_meta_ads_create_adset- Create a new ad set in a Meta Ads account
- Inputs:
account_id: Meta Ads account ID (format: act_XXXXXXXXX)campaign_id: Meta Ads campaign ID this ad set belongs toname: Ad set namestatus: Initial ad set status (default: PAUSED)daily_budget: Daily budget in account currency (in cents) as a stringlifetime_budget: Lifetime budget in account currency (in cents) as a stringtargeting: Targeting specifications (e.g., age, location, interests)optimization_goal: Conversion optimization goal (e.g., 'LINK_CLICKS')billing_event: How you're charged (e.g., 'IMPRESSIONS')bid_amount: Bid amount in account currency (in cents)bid_strategy: Bid strategy (e.g., 'LOWEST_COST')start_time,end_time: Optional start/end times (ISO 8601)access_token(optional): Meta API access token
- Returns: Confirmation with new ad set details
-
mcp_meta_ads_get_ads- Get ads for a Meta Ads account with optional filtering
- Inputs:
access_token(optional): Meta API access token (will use cached token if not provided)account_id: Meta Ads account ID (format: act_XXXXXXXXX)limit: Maximum number of ads to return (default: 10)campaign_id: Optional campaign ID to filter byadset_id: Optional ad set ID to filter by
- Returns: List of ads matching the criteria
-
mcp_meta_ads_create_ad- Create a new ad with an existing creative
- Inputs:
account_id: Meta Ads account ID (format: act_XXXXXXXXX)name: Ad nameadset_id: Ad set ID where this ad will be placedcreative_id: ID of an existing creative to usestatus: Initial ad status (default: PAUSED)bid_amount: Optional bid amount (in cents)tracking_specs: Optional tracking specificationsaccess_token(optional): Meta API access token
- Returns: Confirmation with new ad details
-
mcp_meta_ads_get_ad_details- Get detailed information about a specific ad
- Inputs:
access_token(optional): Meta API access token (will use cached token if not provided)ad_id: Meta Ads ad ID
- Returns: Detailed information about the specified ad
-
mcp_meta_ads_get_ad_creatives- Get creative details for a specific ad
- Inputs:
access_token(optional): Meta API access token (will use cached token if not provided)ad_id: Meta Ads ad ID
- Returns: Creative details including text, images, and URLs
-
mcp_meta_ads_create_ad_creative- Create a new ad creative using an uploaded image hash
- Inputs:
account_id: Meta Ads account ID (format: act_XXXXXXXXX)name: Creative nameimage_hash: Hash of the uploaded imagepage_id: Facebook Page ID for the adlink_url: Destination URLmessage: Ad copy/textheadline: Single headline for simple ads (cannot be used with headlines)headlines: List of headlines for dynamic creative testing (cannot be used with headline)description: Single description for simple ads (cannot be used with descriptions)descriptions: List of descriptions for dynamic creative testing (cannot be used with description)dynamic_creative_spec: Dynamic creative optimization settingscall_to_action_type: CTA button type (e.g., 'LEARN_MORE')instagram_actor_id: Optional Instagram account IDaccess_token(optional): Meta API access token
- Returns: Confirmation with new creative details
-
mcp_meta_ads_update_ad_creative- Update an existing ad creative with new content or settings
- Inputs:
creative_id: Meta Ads creative ID to updatename: New creative namemessage: New ad copy/textheadline: Single headline for simple ads (cannot be used with headlines)headlines: New list of headlines for dynamic creative testing (cannot be used with headline)description: Single description for simple ads (cannot be used with descriptions)descriptions: New list of descriptions for dynamic creative testing (cannot be used with description)dynamic_creative_spec: New dynamic creative optimization settingscall_to_action_type: New call to action button typeaccess_token(optional): Meta API access token (will use cached token if not provided)
- Returns: Confirmation with updated creative details
-
mcp_meta_ads_upload_ad_image- Upload an image to use in Meta Ads creatives
- Inputs:
account_id: Meta Ads account ID (format: act_XXXXXXXXX)image_path: Path to the image file to uploadname: Optional name for the imageaccess_token(optional): Meta API access token
- Returns: JSON response with image details including hash
-
mcp_meta_ads_get_ad_image- Get, download, and visualize a Meta ad image in one step
- Inputs:
access_token(optional): Meta API access token (will use cached token if not provided)ad_id: Meta Ads ad ID
- Returns: The ad image ready for direct visual analysis
-
mcp_meta_ads_update_ad- Update an ad with new settings
- Inputs:
ad_id: Meta Ads ad IDstatus: Update ad status (ACTIVE, PAUSED, etc.)bid_amount: Bid amount in account currency (in cents for USD)access_token(optional): Meta API access token (will use cached token if not provided)
- Returns: Confirmation with updated ad details and a confirmation link
-
mcp_meta_ads_update_adset- Update an ad set with new settings including frequency caps
- Inputs:
adset_id: Meta Ads ad set IDfrequency_control_specs: List of frequency control specificationsbid_strategy: Bid strategy (e.g., 'LOWEST_COST_WITH_BID_CAP')bid_amount: Bid amount in account currency (in cents for USD)status: Update ad set status (ACTIVE, PAUSED, etc.)targeting: Targeting specifications including targeting_automationaccess_token(optional): Meta API access token (will use cached token if not provided)
- Returns: Confirmation with updated ad set details and a confirmation link
-
mcp_meta_ads_get_insights- Get performance insights for a campaign, ad set, ad or account
- Inputs:
access_token(optional): Meta API access token (will use cached token if not provided)object_id: ID of the campaign, ad set, ad or accounttime_range: Time range for insights (default: maximum)breakdown: Optional breakdown dimension (e.g., age, gender, country)level: Level of aggregation (ad, adset, campaign, account)action_attribution_windows(optional): List of attribution windows for conversion data (e.g., ["1d_click", "1d_view", "7d_click", "7d_view"]). When specified, actions and cost_per_action_type include additional fields for each window. The 'value' field always shows 7d_click attribution.
- Returns: Performance metrics for the specified object
-
mcp_meta_ads_get_login_link- Get a clickable login link for Meta Ads authentication
- Inputs:
access_token(optional): Meta API access token (will use cached token if not provided)
- Returns: A clickable resource link for Meta authentication
-
mcp_meta_ads_create_budget_schedule- Create a budget schedule for a Meta Ads campaign
- Inputs:
campaign_id: Meta Ads campaign IDbudget_value: Amount of budget increasebudget_value_type: Type of budget value ("ABSOLUTE" or "MULTIPLIER")time_start: Unix timestamp for when the high demand period should starttime_end: Unix timestamp for when the high demand period should endaccess_token(optional): Meta API access token
- Returns: JSON string with the ID of the created budget schedule or an error message
-
mcp_meta_ads_search_interests- Search for interest targeting options by keyword
- Inputs:
access_token(optional): Meta API access token (will use cached token if not provided)query: Search term for interests (e.g., "baseball", "cooking", "travel")limit: Maximum number of results to return (default: 25)
- Returns: Interest data with id, name, audience_size, and path fields
-
mcp_meta_ads_get_interest_suggestions- Get interest suggestions based on existing interests
- Inputs:
access_token(optional): Meta API access token (will use cached token if not provided)interest_list: List of interest names to get suggestions for (e.g., ["Basketball", "Soccer"])limit: Maximum number of suggestions to return (default: 25)
- Returns: Suggested interests with id, name, audience_size, and description fields
-
mcp_meta_ads_validate_interests- Validate interest names or IDs for targeting
- Inputs:
access_token(optional): Meta API access token (will use cached token if not provided)interest_list: List of interest names to validate (e.g., ["Japan", "Basketball"])interest_fbid_list: List of interest IDs to validate (e.g., ["6003700426513"])
- Returns: Validation results showing valid status and audience_size for each interest
-
mcp_meta_ads_search_behaviors- Get all available behavior targeting options
- Inputs:
access_token(optional): Meta API access token (will use cached token if not provided)limit: Maximum number of results to return (default: 50)
- Returns: Behavior targeting options with id, name, audience_size bounds, path, and description
-
mcp_meta_ads_search_demographics- Get demographic targeting options
- Inputs:
access_token(optional): Meta API access token (will use cached token if not provided)demographic_class: Type of demographics ('demographics', 'life_events', 'industries', 'income', 'family_statuses', 'user_device', 'user_os')limit: Maximum number of results to return (default: 50)
- Returns: Demographic targeting options with id, name, audience_size bounds, path, and description
-
mcp_meta_ads_search_geo_locations- Search for geographic targeting locations
- Inputs:
access_token(optional): Meta API access token (will use cached token if not provided)query: Search term for locations (e.g., "New York", "California", "Japan")location_types: Types of locations to search (['country', 'region', 'city', 'zip', 'geo_market', 'electoral_district'])limit: Maximum number of results to return (default: 25)
- Returns: Location data with key, name, type, and geographic hierarchy information
-
mcp_meta_ads_search(Enhanced)- Generic search across accounts, campaigns, ads, and pages
- Automatically includes page searching when query mentions "page" or "pages"
- Inputs:
access_token(optional): Meta API access token (will use cached token if not provided)query: Search query string (e.g., "Injury Payouts pages", "active campaigns")
- Returns: List of matching record IDs in ChatGPT-compatible format
Licensing
Meta Ads MCP is licensed under the Business Source License 1.1, which means:
- ✅ Free to use for individual and business purposes
- ✅ Modify and customize as needed
- ✅ Redistribute to others
- ✅ Becomes fully open source (Apache 2.0) on January 1, 2029
The only restriction is that you cannot offer this as a competing hosted service. For questions about commercial licensing, please contact us.
Privacy and Security
Meta Ads MCP follows security best practices with secure token management and automatic authentication handling.
- Remote MCP: All authentication is handled securely in the cloud - no local token storage required
- Local Installation: Tokens are cached securely on your local machine
Testing
Basic Testing
Test your Meta Ads MCP connection with any MCP client:
- Verify Account Access: Ask your LLM to use
mcp_meta_ads_get_ad_accounts - Check Account Details: Use
mcp_meta_ads_get_account_infowith your account ID - List Campaigns: Try
mcp_meta_ads_get_campaignsto see your ad campaigns
For detailed local installation testing, see the source repository.
Troubleshooting
💡 Quick Fix: Skip the Technical Setup!
The easiest way to avoid any setup issues is to 🎯 use our Remote MCP instead. No downloads, no configuration - just connect your ads account and start getting AI insights on your campaigns immediately!
Local Installation Issues
For local installation issues, refer to the source repository. For the easiest experience, we recommend using Remote MCP instead.